Joanne Lockwood

The Height of Misinformation: How a Bra Fitting Became a Culture War

How one routine customer interaction became weaponised — and what it teaches us about countering fear with strategy, not silence.

Joanne Lockwood's avatar
Joanne Lockwood
Aug 07, 2025
∙ Paid

By Joanne Lockwood (she/her)
Written from lived experience, not from the sidelines.

The Story Behind the Story

The first thing I noticed was the height. Not of the shop assistant — but of the headline. Towering above truth, stretching facts until they split at the seams.

“Trans woman upsets 14-year-old girl in lingerie department.” That’s the gist, even if …

User's avatar

Continue reading this post for free, courtesy of Joanne Lockwood.

Or purchase a paid subscription.
© 2026 Joanne Lockwood · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture